Education Moment

Business Tips to assist your growing business!

Offering tips to maximize

your referral marketing efforts,

as well as your business growth



Rose-Ellen Fairgrieve

Educational Coordinator

Our BNI Educational Coordinator educates our chapter members weekly on how to maximize their membership, develop their networking skills and grow their businesses.

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Best practices for making great referrals
May 26, 2021

Best practices for making great referrals

  1. Communicate with the person passing referral to in advance

  2. Make introduction if possible

  3. If not making an introduction, provide all information you have about the potential client to the person you’re referring to

  4. Make sure you provide thorough contact information to the person you are referring, so they can reach out using whichever method they prefer

How great leaders inspire action

TED talk with Simon Sinek
November 6, 2019

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples includes examples from Apple, Martin Luther King, and the Wright brothers - View now!

How to craft your 30-second infomercial
October 23, 2019

It is important while creating your 30-second infomercial to share how you help your customers, and most importantly to get your message across in the first 10 seconds.


Check out our video share, this is based on our topic today during our BNI Stars weekly meeting.

  • Intro: Keep it simple, name, what you help people do.

  • The Promise: By the end of this presentation, what will they know?.

  • Signature Story: Key elements of a signature story- you're why, emotional connection, the connection back to your business.

  • Client-Based stories about the good you do OR teaching your craft: Where they were when they met you, how you helped, and the end result. The numbers are good!

  • A great referral for me: This should tie back to the client stories and the signature story. No laundry list.

  • Anything you’re wondering about?: In general, people don’t like to ask questions, but they don’t mind wondering.

BNI Leadership Roles Explained
July 10, 2019

The Leadership Team in a BNI chapter work together to help the chapter meet its goals.


A good Leadership Team makes the President’s job easy by carrying out their roles effectively, adding to their own visibility and credibility.



A well-selected leadership team

How BNI Works?
July 5, 2019

BNI is a referral based process - business owners helping other business owners, through word of mouth referral.

Check out this great explainer video